How is mcdonalds advertised

In fact, once Happy Meals featured Spongebob, we had to eat there twice a day so the kids could collect each and every piece of brightly colored plastic from China. I often wonder what the Chinese think of the toys they produce for the west. In the morning they package Cello sponges for the kitchen and in the afternoon, sponges that live in a pineapple under the sea.

Good thing they chose to sell food and not bags of broken glass and sulfuric acid squirt guns! Sometimes it just gets a bit too weird. This image will give me nightmares forever. He was a smart, well-spoken man who had come up through the ranks, as do many corporate executives.

One day flipping slabs of meat and the next, ordering around slabs of meat, so to speak. He was speaking to an audience of creatives and marketing personnel about how his company explores the evolving customer base and solves the challenges. Sure, technology keeps advancing but, just the same, the public grows stupider, too. If you doubt that statement, listen to people order a simple burger next time you are standing in line.

As customers lose their ability to think quickly when ordering a simple meal by a number tied to a large picture of what it represents. The McGentleman showed video of experiments in both drive-thru creation and in-store ordering situations.

Cardboard boxes were laid out to simulate a drive-thru space and walls and actual cars were driven in to test traffic flow, service time and the number of fiery crashes that would occur when the herds converge on a restaurant. Viewing the video, I was struck that the testing was probably more intensive than what NASA had done with the space shuttles. Chances are there will be Big Macs on the International Space Station long before the United States has another launch vehicle able to dock there.

The cardboard boxes would be moved to form two or three lanes and the flow tests continued until they found the best solution with the least amount of deaths. Moving inside, the flow at the counter with an eye to the ease of ordering was the challenge.

The register used by all fast food places, also known as the POS Point of Sale , is laid out in a fairly simple fashion. All menu items present and then sub menus to upsize, add items, remove items, figure in discounts for the out-of-date coupons senior citizens scream about having honored and a delete button for when people change their mind two or three times while trying to order from an array of three basic burgers.

Having stood on both sides of the counter at times in my life, I can attest that having a human to regulate the ordering process is essential and will never change. A public service ad to promote how a balanced diet is good for breast-feeding mothers and their babies.

I always appreciate when a creative sees something unusual in the usual. Working with engineers, they have created some very impressive advertising. I wonder who had the job of scooping the beans out every day, and what they did with them?

Maybe there was a reason the coffee was free? Ray valued advertising and marketing. They advertised towards children targeting popular toys that children would be drawn towards. Waterloo ON, Canada. How To Grow Revenue. How To Grow Traffic. Market Leadership.

Marketing Services. SEO For E-commerce. SEO For Enterprises. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Premium statistics. Read more. McDonald's invested 1. Since , the omni-present fast food restaurant chain has been consistently increasing their promotional spending in the country and steadied the expenses in The company's global revenue in reached roughly This rivalry produced high publicity for both brands and managed to shape some lasting impressions about them.

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You only have access to basic statistics. This statistic is not included in your account. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Premium statistics. Read more. Advertising costs are divided into two categories: contributions to advertising cooperatives and production costs for radio and TV advertising.